FOCUS H&S
CI / Symbol Introduction
Connecting people, bridging technology and innovation. FOCUS H&S unites technology and innovation into one, creatively linking different values.
We connect the world as one, embodying our vision to evolve into a global enterprise for the future
FOCUS H&S
CI / Symbol Introduction
Connecting people, bridging technology and innovation. FOCUS H&S unites technology and innovation into one, creatively linking different values.
We connect the world as one, embodying our vision to evolve into a global enterprise for the future

FOCUS Identity:
Growth and Progress
"With a goal of reinforcing the company’s identity through an elegant design, the logo font has been entirely customized by sketching the English letters directly in Illustrator. The letters C, U, and S incorporate slanted lines at consistent angles, creating a sense of unity while symbolizing visual continuity, growth, and a progressive brand image."
Magenta color


Blue color


Symbol
Symbolic Meaning of the FOCUS H&S Logo
"The initial 'F' in FOCUS is structured to represent:
Dot → FOCUS H&S’s customers.
Line → The connection between customers and FOCUS H&S.
Plane → The safe spaces FOCUS H&S protects.
Light → The bridge connecting the world of AI and IoT.
Magenta color

Blue color

Color System
The primary colors of FOCUS H&S symbolize innovation, trust, and technology. The 'Blue' color represents future-oriented reliability and technology, while the 'Magenta' color conveys customer-centric warmth. The strong contrast between these two colors embodies FOCUS H&S’s bold vision and passion for new possibilities.
Warmth #e4007f
M : 100
Trust #276cf1
C : 82, M : 58
Hyper Square
The Hyper Square of FOCUS H&S is an original logo identity integrating dots, lines, and planes, visually encapsulating the brand’s core values. Dots represent FOCUS H&S’s innovative approach to enhancing technology. Lines symbolize the elimination of risks through FOCUS H&S’s safety solutions. Planes represent FOCUS H&S’s ultimate mission of building a safer world. These elements combine to form a modern and trustworthy image, conveying FOCUS H&S’s technological capabilities and commitment to responsibility."

- Dot (Plus, Light) Adding Technology.
- Line (Minus, IoT) Eliminating Risks.
-
Plane (Equal = Safety, AI) Creating a Safer World